LONDON -- Nobody really knows what car buying will look like in 10 years. Some say online retail will be the future, but others are certain that car showrooms and dealer groups will continue to play a key role. The truth probably lies somewhere in the middle and there are ...
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Porsche has introduced online car buying for its customers in Germany, acknowledging that the retail landscape for almost all consumer products now consists of both a digital and a physical component.
A squeeze on automotive suppliers, together with the adaptation of new technology, will lead some major players to play a bigger role in overall vehicle development cycles, especially in shaping customer user experiences
Should automotive manufacturers and the supply chain fear or embrace this surprise announcement from the consumer technology giant?
