Should automotive manufacturers and the supply chain fear or embrace this surprise announcement from the consumer technology giant?
The unveiling of Sony’s prototype Vision S electric vehicle occurred with much theatre as the climax to its presentation at the Consumer Electronics Show (CES) in Las Vegas – and it certainly caught many automotive executives at the event off guard.
The presentation’s objective was to showcase Sony’s capabilities in imaging and sensing technologies for advanced driving assistance systems (ADAS), connectivity and infotainment products as well as to demonstrate its ‘complete vision’ of future mobility.
The question is whether or not Sony – as well as other electronic and tech giants – will now firmly step into the established automotive supply chain by increasing its share of technology, right up to developing and manufacturing a complete vehicle.
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A squeeze on automotive suppliers, together with the adaptation of new technology, will lead some major players to play a bigger role in overall vehicle development cycles, especially in shaping customer user experiences
As OEMs and automotive parts suppliers see their margins decline, cost pressures are going to increase on logistics operations and service providers further down the supply chain
As OEMs look to reduce production costs and manage more complexity, automotive suppliers will face challenges. But with more EV models in the pipeline, many have the opportunity to grab a larger piece of the pie both for manufacturing and supply chain management.
DoorDash, an on-demand food delivery service with a growing interest in autonomous vehicle technology, has acquired Scotty Labs, a tele-operations company that is developing technology for remote-controlled autonomous driving for cars and trucks.
Porsche has acquired a minority stake in TriEye, an Israeli technology start-up specialized in deep learning and semi-conductor components that support autonomous driving and advanced driver assistance systems.
Krause, the founder and chief executive officer of electric vehicle startup Canoo (formerly Evelozcity), is stepping down temporarily as the company’s chief executive officer and chairman of the board for family reasons as the company prepares to unveil first model.
