Former Audi CIO Mattias Ulbrich will take charge of IT at Porsche September 1, sources say.
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Porsche and SAP will work closely together on new initiatives for the digital transformation of the German sports car maker.
Porsche CIO Mattias Ulbrich, who headed IT at Volkswagen Group’s premium brand Audi until last year, wants to make digital transformation an emotional and passionate mission at the carmaker. He talks to automotiveIT about new business models, artificial intelligence and the need to invest in IT modernization.
A squeeze on automotive suppliers, together with the adaptation of new technology, will lead some major players to play a bigger role in overall vehicle development cycles, especially in shaping customer user experiences
As OEMs try to reduce CO2 and transition to electric vehicles in the face of the high fines, we expect a profound impact on vehicle design.
Fiat Chrysler has inaugurated a new driving simulator that lets the carmaker test vehicle functions in a real-time, virtual environment. FCA says it is the most advanced simulator in North America.
The outsourced center, the carmaker’s second in the Nordics, will use renewable energy sources to process vehicle and crash simulations.
