In this video, BMW’s board member for customer, brands and sales reveals big investment in connected technology to improve customer experiences and transform the carmaker’s business model.
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Alexander Buresch is the new CIO at BMW, company sources told automotiveIT.
Oliver Zipse, who has been in charge of BMW’s manufacturing operations since 2015, will become CEO of the German premium car group August 16.
A squeeze on automotive suppliers, together with the adaptation of new technology, will lead some major players to play a bigger role in overall vehicle development cycles, especially in shaping customer user experiences
With growth in electrified powertrains set to soar, OEMs have more opportunities to showcase EVs’ unique design possibilities, and use them to win over hearts and minds on the road to electrification
Porsche has introduced online car buying for its customers in Germany, acknowledging that the retail landscape for almost all consumer products now consists of both a digital and a physical component.
It’s been less than a year since archrivals BMW and Daimler received the regulatory approvals needed to merge their mobility services into a new jointly owned company and the two German premium car groups are moving steadily ahead with plans to develop revenue streams that can, one day, offset expected declines in traditional new-car sales.
