Salesforce said it has signed a definitive agreement to acquire analytics specialist Tableau Software, a move the cloud-based CRM company says will allow it to offer more and better services to companies as they implement their digital transformation.
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Markus Ehrle, senior vice president enterprise business at Salesforce Germany, speaks to automotiveIT International about the Audi e-tron project, digitalization in the manufacturing industry and the role of the software company in improving customer service.
A squeeze on automotive suppliers, together with the adaptation of new technology, will lead some major players to play a bigger role in overall vehicle development cycles, especially in shaping customer user experiences
As OEMs and automotive parts suppliers see their margins decline, cost pressures are going to increase on logistics operations and service providers further down the supply chain
With growth in electrified powertrains set to soar, OEMs have more opportunities to showcase EVs’ unique design possibilities, and use them to win over hearts and minds on the road to electrification
Porsche has introduced online car buying for its customers in Germany, acknowledging that the retail landscape for almost all consumer products now consists of both a digital and a physical component.
It’s been less than a year since archrivals BMW and Daimler received the regulatory approvals needed to merge their mobility services into a new jointly owned company and the two German premium car groups are moving steadily ahead with plans to develop revenue streams that can, one day, offset expected declines in traditional new-car sales.
