Porsche Digital, the premium vehicle manufacturer’s customer and UX innovation division, has opened an office in Atlanta at the headquarters of its North American division, its second US location after Silicon Valley
Porsche’s digital competence center already operates a facility in Silicon Valley, but sharing a location with regional headquarters will offer opportunities to work closely with other brand divisions.
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Porsche has introduced online car buying for its customers in Germany, acknowledging that the retail landscape for almost all consumer products now consists of both a digital and a physical component.
Porsche and SAP will work closely together on new initiatives for the digital transformation of the German sports car maker.
Porsche CIO Mattias Ulbrich, who headed IT at Volkswagen Group’s premium brand Audi until last year, wants to make digital transformation an emotional and passionate mission at the carmaker. He talks to automotiveIT about new business models, artificial intelligence and the need to invest in IT modernization.
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Emergency braking systems with pedestrian detection fail to prevent many accidents, according to a new study by the American Automobile Association (AAA).
