There are major inconsistencies in automotive industry digital strategy – but also major opportunities, reports a global study by BearingPoint, a management and technology consultancy (developed from the former KPMG and Arthur Andersen consultancies).
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A squeeze on automotive suppliers, together with the adaptation of new technology, will lead some major players to play a bigger role in overall vehicle development cycles, especially in shaping customer user experiences
As OEMs and automotive parts suppliers see their margins decline, cost pressures are going to increase on logistics operations and service providers further down the supply chain
As OEMs look to reduce production costs and manage more complexity, automotive suppliers will face challenges. But with more EV models in the pipeline, many have the opportunity to grab a larger piece of the pie both for manufacturing and supply chain management.
With growth in electrified powertrains set to soar, OEMs have more opportunities to showcase EVs’ unique design possibilities, and use them to win over hearts and minds on the road to electrification
Porsche has introduced online car buying for its customers in Germany, acknowledging that the retail landscape for almost all consumer products now consists of both a digital and a physical component.
It’s been less than a year since archrivals BMW and Daimler received the regulatory approvals needed to merge their mobility services into a new jointly owned company and the two German premium car groups are moving steadily ahead with plans to develop revenue streams that can, one day, offset expected declines in traditional new-car sales.
