BMW has appointed Jens Monsees to the position of vice-president digital strategy, according to the former Google manager's LinkedIn profile. The website shows that Monsees, 45, took up his new role last month.
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A squeeze on automotive suppliers, together with the adaptation of new technology, will lead some major players to play a bigger role in overall vehicle development cycles, especially in shaping customer user experiences
Should automotive manufacturers and the supply chain fear or embrace this surprise announcement from the consumer technology giant?
The latest report by Automotive from Ultima Media examines the profits and outlook for the top 20 automotive parts suppliers and explores the strategies and solutions they should consider to avoid significant disruption in the 2020s, including the key role they will play in automotive design and R&D
